Don't get me wrong, I'm a fan of a simple rose bouquet or a traditional bunch as much as the next guy, but sometimes things get a little samey and it's good to try new things.
There are some great sides to classic floristry and I am appreciative of how the simplest of designs are often the most effective, but that doesn't mean there aren't other options for florals, especially at an event. A big flower trend over the last year or so has been the rise of unusual and quirky floral 'installations'; half archways and hanging green feathery 'things', tipis, flower walls and floral dress-wear. Brides in particular are becoming much more open minded and thinking of creative solutions to wedding style. This 'I want something flowery here, floating in mid air - not sure how- but I trust you' mindset is a creative florist's dream. It's the way I approach a lot of situations in my life and it's how I like to approach my work too, when possible.
As a freelancer, the whole idea of working for different companies on different jobs and on my own projects is a way of maintaining freedom and creativity which is vital for me as a florist. The more variety I can get my hands on the better; it makes life more interesting, gives me experience, and means I am constantly challenging myself and striving to improve, which benefits those companies I work with (hopefully!). Over the past 2 years since taking the slightly scary jump into being 'my own boss' (a phrase which is cringe but true) I have had the chance to work on some awesome creative projects with private clients and through freelance work. Particular highlights for me were the styling for the Chelsea Flower Show 'Greening Grey Britain' conference, held during Chelsea show week last summer, the flower crowns made for RHS Wisely butterfly gardens, working on a nut garland and flowers for BBC series Taboo and of course the production of the florals for the final scene in Disney's latest blockbuster 'Beauty and the Beast', to name but a few.
N.b. Although it breaks my heart I'm not allowed to have any pictures of the Beauty and the Beast work, but if you've seen the film, you simply cannot miss them in the final ballroom scene - up, down and all around! Massive Thanks to Jayne Copperwaite Flowers for having me as part of the team!
Here's a little snapshot of my floral pictures (when I've remembered to take them and haven't lost them afterwards) from the last few years that are on the quirky side...
Living Bunting for the RHS chelsea conference
Huge scale arrangements with Jayne Copperwaite Team
Working on the entrance for the last ep of Mr Selfridge with Zoe - JC
Hampton Court Display with Lizzie from Jane Packer for their stand
A lotttttt of nuts for Taboo garland - JC
Floral headwear made for RHS Wisely
Hanging installation for Nathalie & Ben
This final one is a pic of an installation I made (shared on instagram @emma.alexander.florist) a few weeks ago for a beautiful barn wedding. Watch this space for the full low down and hopefully some better pics taken by a much more talented photographer!
In my eyes, the beauty of flowers is two fold; firstly, sometimes you need nothing more than a simple vase of flowers en masse for a beautiful effect and secondly, you can more or less do anything with and make anything from flowers. In the past, this flexibility and 'crazy' creativity has been quite a Dutch thing, in my experience, as flowers are a lot cheaper and more commonplace over there. But it is slowly but surely creeping into our British philosophy amongst the classic bouquets and country garden style and I'm all for it and always keen on promoting variety in the floral industry. So if you're a fan of the simple classy look or a brave bride-to-be with a quirky idea that your Mother - in -Law can't quite comprehend then give me a call.